Idea Generation
We’ve found that idea generation (also known as Brainstorming) comes easily to teams, if it‘s allowed to. We encourage a natural atmosphere and avoid over-stimulation.
Many creative thinking sessions suffer by trying too hard to force ideas to happen. They’re not sufficiently patient or tolerant of diversity and can easily confuse high-energy with creativity.
In facilitating creativity, we see that most creative ideas come from people working in groups. Isaac Newton famously acknowledged building “on the shoulders of giants”. That doesn’t mean that everyone’s contribution to the process needs to be the same.
Also, research on Idea Generation suggests that often participants have their best ideas after the session, and not in it. We need to be mindful about valuing the sessions for their contribution to the process, without pushing too hard for instant results.
Creativity doesn’t run to a timetable, so it’s important to be flexible in allowing creative thinking sessions to find their own course.
We host sessions that encourage everyone to take part in ways that suit their particular style – aiming to see the positive in everyone’s contribution and working flexibly to ensure high levels of engagement.
